I read the book. I watched the movie.
Yep. The Da Vinci Code.
I took it all in – the hype, the drama, the lie. Oh, am I the embodiment of a successful Marketing plan. Me and a gazillion others.
You remember The Blair Witch Project?
They (as in, Marketing people) had it plastered all over the papers that some college students were missing in the woods and upon investigation only a video tape surfaced. The tape was said to be a documentary, filmed by the students, which showed their “frightening ordeal” as they were stalked by an invisible-but-hair-raising-presence. The “news” said the investigation went on for years until the mother of one of the missing got in touch with this film outfit to piece together the video tape. And so The Blair Witch Project was shown.
After a few weeks, an announcement was made saying that part of the Marketing plan of the “movie” was the hype about the missing students. Then shortly after, one of the “missing students” was seen in some MTV awards show.
Of course, all these were made known to public after the whole world was shaken by the “documentary” and needless to say, after the movie producers pocketed tons of money.
Marketing 101, ladies and gentlemen – controversy spells money.
Now, Dan Brown. Ah, this era’s author of authors.
Google him and you’d find 116 MILLION entries about him. Now, if that’s not an indication of his popularity, then I don’t know what is.
Another hint of course is the bandwagon following his name.
Yes, those who fan the fire, so to speak.
Me talking about him is already an indication that his Marketing plan had worked! I mean, I’m from far-away
Bravo, Brown, you have indeed hit one of the sore topics that provokes reaction: Religion. Of course, this is coupled with real talent. The Da Vinci Code is undoubtedly a good read.
And part of good Marketing is spotting what franchise would sell. If it weren’t a good book, the whole of
And because of all the brouhaha that is
You’ve got to give it to
Of course, there are other “every day truths” that are expertly fed by Americans to the whole world as “proper” and “right” that are conveniently immortalized through movies – that it is an American who first landed on the moon (Apollo 13, et al), that America is THE most powerful nation in the universe (Independence Day, et al), that “made in America” is best (watch TV and you’d know what I mean)…
And you know what eats me? It’s that I fall for this Marketing shizz every time – hook, line and sinker. Me and a gazillion others.
